• March 20, 2015
Case Study

Business Challenge

A mid-size software company hired relatively inexperienced resources to make its offering competitive. Owing to poor client management skills and marketing skills of those resources the company started losing existing customers.


VSM’s Skill Development Program

  • VSM conducted workshops for the client’s staff to improve their marketing and customer management skills
  • Reorganised management system with fixing authority and responsibility
  • Delegation of work after conducting skills audit of every employee to avoid confusion in organization
  • Prepared work manuals and system flow-charts to ensure smooth functioning of business


The employees of our client felt confident about selling products. Their approach towards customers changed and they proactively follow standard procedures set by VSM Experts. The company’s clients experienced a positive engagement as a result of which many clients decided to renew their contracts leading to an increase in revenue for this mid-sized software firm.

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