A snacks manufacturing company wanted to develop export market for flavoured dry fruits.
VSM Market Research and Consultancy
Consulting: Identified country with the highest sales potential
Market Research: We conducted a survey to find out:
- Product mix available in the market
- Competitor’s market share on the basis of shelves occupied in leading supermarkets
- Consumption pattern of snacks
- Buying pattern
VSM Lead Generation Support fixed appointments with potential distribution partners
VSM consulting prepared a comprehensive research report on ‘Flavoured Dry Fruits Market and Export Opportunities’. VSM market research identified fast moving flavours to be launched by conducting various consumer surveys – on the ground personal interviews, telephonic interviews and online surveys – and submitted the report not only with findings but also with recommendations on go-to-market strategy.