• February 21, 2015
Case Study

Business Challenge

A snacks manufacturing company wanted to develop export market for flavoured dry fruits.


VSM Market Research and Consultancy

Consulting: Identified country with the highest sales potential
Market Research: We conducted a survey to find out:

  • Product mix available in the market
  • Competitor’s market share on the basis of shelves occupied in leading supermarkets
  • Consumption pattern of snacks
  • Price
  • Packaging
  • Buying pattern

VSM Lead Generation Support fixed appointments with potential distribution partners


VSM consulting prepared a comprehensive research report on ‘Flavoured Dry Fruits Market and Export Opportunities’. VSM market research identified fast moving flavours to be launched by conducting various consumer surveys – on the ground personal interviews, telephonic interviews and online surveys – and submitted the report not only with findings but also with recommendations on go-to-market strategy.

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